The saying “a picture is worth a thousand words” may be overused, but it captures the essence of photography in marketing and storytelling. Photos bring personality and relatability to a brand and strengthen the relationship you have with your audience. Research shows that photos encourage people to engage and take action toward a cause. Photographs can bring feelings and emotions to audiences because they are more personable.
We take photos for the brands we service including departmental photo shoots and headshots, events, scenery, student life, and more! Photos are used for several marketing assets and platforms including branding, graphics, social media, websites, and more.
Pixelation:
Make sure that your photos are clear and not blurry in any areas. The pixelation of a picture should be high quality, so users can focus on the content of the photo, rather than blurry distractions in the foreground. The more pixels a photo has, the better resolution the photo will be. If a photo has fewer pixels, it may look grainy or blurry to others.
Focal Point:
The focal point of an image is the element of interest in a photo. It is where your eyes immediately go when looking at an image. Every photo should have a clear focal point, in order to accomplish a goal or make the viewers feel a certain type of way. The focal point is also a great way to gain perspective and understand the photographer's motive when snapping the picture.
Back of People’s Heads:
When you are taking a photo try to get the attention of your subject. Although it may be fun to get candid shots in action, seeing the face of someone automatically draws the eyes in and users are able to create more of a personal connection with the person in the photo.
Trash Cans:
Avoid any background clutter that may be distracting to viewers. Whether it is a trash can, food cart, or an unwanted building or sign, try to limit any distractions that may cause users to lose the focal point of the photo.
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