Incorporating graphic design in your marketing efforts is crucial to building a successful brand. Graphic design is an area that allows your brand to be creative and broadcast messages to your audience on a variety of platforms. Graphic design is all about the visual aspect of your brand, so be sure that your imagery reflects your overall brand. Types of graphics may include but are not limited to print graphics such as flyers, posters, brochures, lawn signs, mailers, etc, and digital graphics such as advertisements, digital signage, social media graphics, emails, etc.