Social media is an important tool for marketing and communications. Social media channels are extremely effective in getting messages out to your target audience. For us social media is more than snapping pics and creating witty captions; social media includes creating content, monitoring feeds daily, supporting customers and stakeholders, fielding various questions and complaints, developing individual channel strategy, monitoring trends, tracking analytics, and ultimately building community.
Not only does social media offer a valuable platform for your organization’s promotions and products, but it allows you to connect with your audience on a new level. For example, responding to a comment on your page, hosting a live Q & A, and interacting with other users’ content, are all great practices when trying to build connections with your audience through social media.