Marketing Plan

planning a marketing campaign with notes

Identify Your Audience

Knowing your audience is critical! If you are unaware of who your audience is, it is difficult to know what type of content to produce in order to appeal and connect with your users. It is nearly impossible to reach everyone at once; this is why brands must hone in on a particular audience. It is important to identify your audience so that you are using the correct tone of voice and creating content that relates and is useful to your audience.

Determine Marketing Goals

You should always set clear goals in your overall marketing strategy. Goals help your brand develop and succeed and also narrow the focus of large projects. SMART goals are a great way to develop goals and explain objectives to your team. SMART stands for specific, measurable, attainable, realistic, and time-bound. Some examples of SMART goals are increasing social media reach by 5 percent by the end of the year, or increasing website traffic by 2 percent by the end of this quarter. Be sure to have a timeline in which your goals should be accomplished. These goals can be set quarterly, every six months, or every year.

Create a Plan and Priorities List

Prior planning is essential when it comes to developing a marketing strategy. When executing a campaign, it is important to develop a clear structure. This structure should include assignments for team members, specialized task distribution, regular check-ins with team members, and taking measurements of the campaign along the way. Your campaign structure should also include a clear timeline, with a completion date. Make sure that the timeline is realistic and achievable for all team members, and takes into account all external factors (shipping delays, technology challenges, etc.).

And Finally...Do An Assessment!

Hooray, you have completed your campaign! Now it is time to transition into assessing the success of your campaign. Take final measurements of increasing and decreasing numbers and percentages that are relevant to your project. Also, assess the success of the platforms that were used and the improvements that could be made in the future.